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How to Become a Small Business Owner in Any Economic Climate

99.9% of businesses in the US are small businesses. Currently, there are over 30.7 million small businesses. When you consider this number, it can feel daunting and maybe even intimidating, especially if you're wondering how to start a small business from the ground up.

You want to pour your heart and soul into your passion, and you don't want your endeavor to fail. But just because the economy isn't doing so well doesn't mean you can't start up a new business! In fact, it may just be the perfect time to do so.

Here's how to become a small business owner, no matter the economic climate:

Consider Crowdfunding

Just because you don't have enough capital doesn't mean your dream should come to a standstill. This is still true even if you can't qualify for business loans to jumpstart your business.

Today, there are many crowdfunding options available. For example, there's Kickstarter, which is a platform specifically for funding projects and business ideas. If people are interested in...

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4 Reasons Why Volunteering Is Good for Business

volunteering Sep 29, 2020

Have you ever noticed how volunteering brings everyone together?

According to a Deloitte report, 70 percent of employees believe that volunteer work is more likely to boost team morale than happy hours. Promoting volunteerism in the workplace can improve brand perception and reduce turnover. 

It has started to become the norm for companies worldwide to sponsor charities and help those in need, but for those who promote volunteering, they see even greater benefits!

Volunteerism is part of a corporate’s social responsibility. It not only helps strengthen a brand, but it also increases employee satisfaction and engagement.

These are just a few reasons why volunteering is good for business. Think of it as a way to improve your corporate culture, help your employees develop their skills and relationships, and create a positive workplace overall.

And if there was ever a time where we needed a boost in morale, it is now! Sure, volunteering looks different when we are working...

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How to Improve Your Talent Acquisition Tactics

talent talent acquisition Sep 22, 2020

The success of any business begins with its people. Top candidates are in demand for a reason, so if you don't win them to your company, your competition will.

Do you want to know the secret to attracting top talent?

The secret is differentiating your company from others in the industry. You want to show prospective employees why they should work for you.

To build a winning team, you may need to step up your recruitment game. Here are some ideas to help improve your talent acquisition process.

Think About Your Brand

Strong candidates are attracted to strong brands that offer a working environment that is engaging and productive, offers excellent benefits, and provides advancement opportunities. 

To build a brand that attracts, you need to create an authentic message and be consistent in your brand messaging in all forms of communications. Let candidates know what they can expect if they work for you because you have an overall look, feel, and experience.

If you are looking to...

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5 Unexpected Leadership Goals For Top Executives

Are you a natural born leader?

Research shows that only 10% of people are natural-born leaders. That statistic doesn’t seem very encouraging to leaders who are in high positions and running companies but may not feel like they are a natural-born leader. 

There is good news, however!

Leadership is a trait that can always be learned and developed. 

Over time, leaders can build, grow, and refine their leadership skills because there is always more to learn! One way to grow your leadership skills is to set goals around your leadership development!

As you seek to expand your business, inspire your workforce, and build your brand, setting the right leadership goals will help you get there. In this article, we're sharing 5 of the top objectives to keep in mind as you develop into the leader you’ve always wanted to be.

1. Develop Self-Discipline

Before anyone can lead a workforce, they must first be equipped to lead themselves. Effective leadership requires deep stores...

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