Using Your Strengths to Maximize Your Success™
You and your team are stuck in the cycle of trying to fix weaknesses, manage gaps, and correct perceived shortcomings. Despite working harder, performance plateaus and burnout looms. You need a different approach that builds on what's already working, unlocks potential without exhaustion, and creates sustainable growth and effectiveness.
Dr. Laura Canter's career began in Exercise Science, Physical Therapy Assisting, and Athletic Training, working with professional sports organizations including USA Rugby and the NFL. While supporting athletes through injury recovery, she recognized that mental and emotional factors were often the key determinants of performance and resilience. This insight led her to pursue advanced training in Sport and Exercise Psychology in Queensland, Australia, integrating physical performance with psychological strength. Living and working on three continents taught her humility, adaptability, and the importance of curiosity over assumption. Her work with refugee women from Africa and the Middle East in Australia, helping them process trauma and build confidence in an unfamiliar environment, profoundly shaped her understanding of resilience and the power of creating psychologically safe spaces.
Strengths-Based Philosophy: Intentionally shifts focus from fixing weaknesses to developing what's already working, using decades of positive psychology research showing that cultivating character strengths drives creativity, productivity, resilience, and well-being more effectively than gap-focused approaches.
Mental Toughness & Resilience Building: Helps leaders develop the mindset and practical tools to prevent emotions from controlling decisions, navigate high-pressure situations with confidence, and overcome barriers to peak performance.
Cultural Intelligence Integration: Brings global perspective and CQ expertise, recognizing that functioning effectively across national, organizational, generational, and interpersonal differences is essential for today's leaders.
Mindset & Behavior in Safe Environments: Creates psychologically safe spaces where growth happens because people feel appreciated, seen, and supported, not because they're constantly correcting perceived shortcomings.
Laura has helped a PGA professional take control of emotional responses and approach challenges more deliberately by building mental toughness. A healthcare executive gained clarity on unique strengths, stopped over-focusing on weaknesses, and approached her role with renewed energy and confidence after strengths coaching. A senior executive working internationally maintained balance and stability while adjusting to a completely new environment by applying her tools. Across industries, clients consistently move from feeling stuck or reactive to being empowered, self-aware, and strategically focused, resulting in better decision-making, engagement, and performance. Leaders don't just perform better when operating from their strengths; they show up more fully, engage more deeply, and create environments where others can do the same.
Laura has lived on three continents and worked in multiple countries, experiences that deepened her empathy, patience, and ability to create spaces where people feel respected and understood. She serves as an adjunct professor and guest lecturer in psychology and organizational leadership. She enjoys traveling, scuba diving, reformer Pilates, playing golf, and firmly believes that a classic margherita pizza is always the right choice.
Current Role: Positive Performance Consultant, Talent Magnet Institute
Experience:
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Specializations: VIA Character Strengths, Mental Toughness, Cultural Intelligence (CQ), Positive Psychology
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Ready to unlock your strengths and maximize your success? Connect with Laura through Talent Magnet Institute.
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