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MEET JULIE BAUKE

Executive Career Strategist • Career Happiness Architect

Helping leaders gain clarity on their value and align it with organizational goals for greater engagement, impact, and career fulfillment.

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The Challenge You're Facing

You're accomplished and capable, but you're not clear on what you really want from your career right now. Maybe you're feeling stuck, disengaged, or uncertain about your next move. You're throwing things against the wall hoping they stick instead of having a strategic approach. You don't necessarily want to leave your organization, but you know something needs to change to increase your impact and satisfaction.

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Why Julie Gets It

Julie spent the first 16 years of her career in HR, but as she grew unhappy with that path, she became fascinated by why people stay in jobs they're unhappy in and what could be done before they ended up on the layoff list. Her next nine years in outplacement, working with people who'd been let go, became her "graduate degree" in understanding people's approach (or lack thereof) to their careers. She learned what happens when professionals don't manage their careers strategically. This combination of HR leadership and outplacement expertise gives her unique insight into both organizational dynamics and individual career management.

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How She Guides You to Success

Career Happiness Formula: Uses her proprietary framework to help you understand who you are professionally, where you are in your career, and how you feel about it, creating a foundation for meaningful change.

Career Catalyst Method: Guides you through seven strategic steps to actively manage your career rather than letting it happen to you, ensuring you're driving your professional path.

Clarity Through Alignment: Helps you identify your value and priorities for your current life and career chapter, then align them with organizational goals through intentional conversations with key stakeholders.

Powerful Action Plans: Transforms vague dissatisfaction into specific, actionable steps that create real change, often requiring only slight pivots to wildly increase career happiness.

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Real Impact

Julie's clients, webinar participants, and audience members consistently walk away with clear frameworks for understanding who they are professionally and where they stand in their careers. They stop throwing things against the wall and start taking powerful, strategic actions to change their situations. Most importantly, they leave with concrete plans for moving forward. Many discover that just a slight pivot can wildly increase their career happiness without requiring a complete organizational change. She loves seeing the light in people's eyes when they get it and realize they don't have to stay stuck. Her approach focuses on understanding where people are, identifying the source of their discomfort, and showing them clear ways to move forward with confidence.

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Work with Julie Through TMI

  • Executive Career Strategy & Planning
  • Career Transition Coaching
  • Strategic Career Management Training

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Beyond Work

Julie has a true love of understanding where people are and the source of their discomfort, then showing them ways to move forward. What drives her is seeing the light in people's eyes when they realize they don't have to stay stuck and have the power to change their situations.

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Professional Foundation

Current Role: Executive Career Strategist, Talent Magnet Institute; Founder, The Bauke Group

Experience:

  • 16 years in HR leadership roles
  • 9 years in outplacement consulting (her "graduate degree" in career management)
  • Strategic career management development, training, coaching, and speaking

Frameworks:

  • Career Happiness Formula
  • Career Catalyst: 7 Steps to Managing Your Career

Philosophy: Everything good in an organization starts with each person having clarity on who they are, their value, and their priorities in each life and career chapter, then aligning with the organization through intentional conversations.

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Ready to gain clarity and create your strategic career plan? Connect with Julie through Talent Magnet Institute.

Julie Bauke

Listen to Julie on Ep. 113 of the Talent Magnet Institute Podcast

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Learn more about Julie on LinkedIn

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Listen to Julie on Ep. 37 of the Talent Magnet Institute Podcast

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Contact Julie Bauke